We built these calculators for you to use, completely free, without forcing you to fill out a form or surrender your email address only to have us become the next marketing nuisance in your inbox. TIP: Use the Event/Trade Show ROI Calculator for current events, but we also recommend using it on past events to better plan for the future. If you find this tool valuable and are ready to be the difference, we’d love the opportunity to help. READY-AIM-FIRE!

B2B Marketing & Sales Tools

Follow these easy steps to calculate your event/trade show ROI:

Enter Your Costs

Booth Costs: Combine the cost of your booth space including internet, electrical, carpet, etc. and design/build expenses.

Travel Expenses: Include costs for flights, hotels, meals, and transportation.

Marketing/Sales Collateral: Add the cost of promotional materials, handouts, and displays.

Miscellaneous Costs: Any other expenses related to the event like enter-to-win prizes & cash/gift cards for demos.

Input Lead and Customer Information

Number of Leads Captured: Enter the total number of leads your team collected at the event.

Number of New Deals (Closed/Won): Specify how many of those leads became paying customers.

Average Monthly Recurring Revenue (MRR), per Customer: Estimate the average monthly revenue you earn from each customer.

Average Customer Retention (Months): Estimate the average number of months you retain your customers.

Click “Calculate”

Hit the Calculate button to view your results instantly.

Review Your Results

Total Cost: The combined amount of all expenses.

Estimated Revenue: Total revenue generated from acquired customers.

Net Gain/Loss: The difference between your revenue and total costs.

ROI: The percentage return on your investment.

Break-Even Leads Needed: The number of leads you need to cover your expenses.

Tips for Accurate Results

Double-check your input values for accuracy.

Use realistic estimates for customer acquisition and revenue figures.

Revisit your data after each event to improve future projections.