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For the people who sell to dealers — and the B2B brands who think like them

Your buyers decided who they trust a long time ago. The question is whether it was you.

Hired Guns Agency builds consistent market presence — making B2B brands recognized, credible, and top-of-mind long before a buyer is in-market. Forged in automotive. Not fenced in by it.

Let's Talk See how it works
The reframe

The shortlist gets built long before the RFP.

Cold outbound gets ignored. Tradeshow booths scan hundreds of badges and close two deals. Paid ads — and pay-to-play podcasts — rent you attention you lose the minute you stop paying. All you get is a clip and a receipt. Trust doesn't work that way. The brands that get shortlisted aren't louder — they're familiar. They teach instead of pitch, show up where their buyers already are, and do it consistently enough that familiarity turns into credibility, and credibility turns into pipeline.

Why this matters now

95% of your market isn't even buying yet.

5%In-market now — the slice everyone fights over
95%Out-of-market — but watching, and forming opinions

The 95/5 rule — Ehrenberg-Bass Institute / LinkedIn B2B Institute. The brand you build now is the one they remember when the window finally opens — which is exactly why it can't be rented.

The ARSENAL content engines

Three engines.
One signal.

You might not need a podcast, but you need at least one of these. Each engine turns your expertise into proof that compounds — owned, on-brand, and built to be remembered.

Interview engine
The sit-down

Interview

Put your experts on record, then mine that single session for a month's worth of content — the clips, quotes, and posts that build authority. This engine harvests the assets; it doesn't publish the full sit-down.

Video engine
The series

Video

A long-form video series that lives on YouTube. Each episode publishes in full — then we mine it for a month of short clips and written assets that all point back to you.

Podcast+ engine
The amplifier

Podcast+

Everything the video series does — the full episode plus every mined clip and asset — published everywhere audio lives too: Apple, Spotify, and beyond. One recording, every channel.

Brands Who Trust Us

We've built authority across the lot — and well past it.

Vendors, platforms, and operators across automotive and beyond trust us to turn expertise into a presence buyers actually notice.

The Shop by FordDirect CLARK QoreAI GoTo Connect Hooks K6 Wellness
Why "Hired Guns"

A little aggressive for a content agency? Fair.

Here's the real story. A hired gun is someone you bring in when the stakes are high and the job has to be done right — by someone who's done it a hundred times before. They're not flashy. They're effective. They show up, handle the hard thing, and make you look good.

Most of our clients are experts at their thing — software, F&I, training, fixed ops. They are not experts at making themselves known, and they have no interest in becoming a media company just to figure it out. That's when they bring in a hired gun: a team that's spent decades figuring out what actually builds trust in an industry. We show up, handle it, and let our clients stay focused on what they do best.

The name's a wink. The promise under it is dead serious. (Also, it looks cool on a hat.)

Beyond Auto

Not in automotive? The thesis still holds.

The 95/5 rule doesn't care what you sell. If you're a B2B brand that needs to be the name buyers trust before the buying window opens, the engines work just the same.

Explore Beyond Auto
Straight answers

Questions you're probably already asking.

ARSENAL is our content production system — the engines (Interview, Video, Podcast+) plus the workflow that turns a single recording session into weeks of owned, on-brand content shipped across your channels. One input, a backlog of signal out.

Fast. One good sit-down gives us enough raw material to fill a content calendar. From there it's about consistency, not waiting around — the whole point is to keep your signal on while everyone else goes quiet.

Automotive is home base — it's where 27 years of scar tissue lives. But the 95/5 thesis is industry-agnostic, and Beyond Auto exists for B2B brands outside the dealership world who need the same authority engine.

Not necessarily — but the more your experts show up, the stronger the trust. We make it painless: you bring the expertise, we handle everything around it, and nobody walks away dreading the next session.

It depends on scope — engines, volume, and how much of the system you want running. The honest move is a 20-minute conversation so we can size it to what you actually need, not a number pulled out of a rate card.

Let's find out if we're a fit.

Twenty minutes. No pitch-deck ambush. Just a straight read on whether we can move the needle for you.

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