A Trust & Visibility System for Modern B2B Brands
The Signature Visibility System of Hired Guns Agency
Become Known, Liked & Trusted—
before the sales conversation ever begins.
aRSENAL
We are stepping into a new era of marketing.
The old B2B marketing playbook worked for a long time.
Then platforms changed. Buyers changed.
Trust became the real currency.
Buyers are paying attention long before they're ready to buy. They're learning on LinkedIn, YouTube, podcasts, newsletters, and communities—quietly forming opinions months before they ever build a shortlist.
The brands that rise to the top aren't the loudest. They're the most recognizable.
Recognition builds familiarity. Familiarity builds trust. And trust creates demand.
Why Hired Guns Built ARSENAL
The brands that earn a place on the shortlist are doing something different:
They are teaching instead of pitching.
They are building trust instead of chasing clicks.
They are becoming known for something meaningful.
They're showing up consistently with real expertise, real perspectives and real value…long before a buyer ever reaches out.
But most B2B brands are either:
invisible during the decision window, or
inconsistent enough to be forgotten
And even when good content is produced, it often goes unseen without platform-native execution. Good content isn't enough anymore.
Platform expertise + consistency is what creates visibility that compounds.
ARSENAL closes that gap.
what ARSENAL Does
Created by Hired Guns Agency, ARSENAL is a content capture and distribution system designed for B2B brands who know visibility matters—but lack a reliable way to show up consistently, sound credible, and be remembered.
It is infrastructure—built to compound trust over time.
Extracts Expertise
Insight from the people who actually do the work
Translates into Platform Native Presence
Content designed for how platforms distribute trust today
Builds a System That Compounds
Repeatable visibility that doesn’t reset every month
ARSENAL doesn't make brands louder. It builds consistent market presence that earns trust before a buyer is actively in-market.
personal visibility first (Then Brand Reinforcement)
Buyers don't build relationships with logos. They build relationships with people. Founders and executives often have significantly more reach on LinkedIn than their company pages. ARSENAL is designed around this reality.
Personal Profiles
Creates Recognition and Trust.
Company Pages
Reinforces Credibility & Consistency
This structure is embedded into the system:
Visibility is led through LinkedIn Personal Profiles
Supporting assets reinforce LinkedIn Business Pages
Video content reaches both, with distinct positioning and copy
This is not volume for volume's sake. It is infrastructure for being remembered.
Why ARSENAL Works
Modern B2B buyers don't respond to interruption.
They respond to familiarity.
Trust isn't built in the final buying moment.
It's built upstream—through consistent exposure to real expertise over time.
That's why ARSENAL isn't a campaign.
It's infrastructure.
A repeatable system that turns one capture into a full month of platform-native presence—so recognition compounds, credibility stacks, and your brand becomes Known, Liked & Trusted.
The ARSENAL Engines
Hired Guns Agency delivers ARSENAL through three strategic engine–each designed to build a different level of market presence.
Monthly Visibility, By Design
ARSENAL is designed to produce consistent monthly visibility across all engines. What changes by engine is the capture format, authority depth, and distribution footprint.
Choose your engine depending on the authority you want to build—and the footprint you want to own.
Interview Engine
> Recognition
Credibility and recognition on LinkedIn—powered by expert-led interviews.
Designed for Subject Matter Experts building Personal Visibility First.
Optional LinkedIn Brand Footprint Expansion available.
Video Series Engine
> Authority
Deeper authority through repeatable video formats and expanded platform presence.
Built for brands ready to become the credible voice in their market.
Structured depth that compounds over time.
Podcast+ Engine
> Influence
Premium long-form influence engine designed to make your brand the trusted voice buyers learn from.
Built for market leadership, not vanity.
Trust that compounds before buyers ever reach out.
Not Sure Which Engine Fits?
Let's figure it out together. Tell us what you're building, and where you want to show up.
No pitch. No pressure.
Just a real conversation about what makes sense for you.
Event ROI Calculator
Results
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Resources & Tools
Strategic tools and insights to maximize your trade show ROI and marketing effectiveness
Customer Acquisition Cost (CAC) + Payback Period Calculator
Results
Customer Acquisition Cost (CAC): $0
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Budget Diagnostic & Readiness Tool
Get a precision assessment of your marketing maturity, pipeline math, and recommended budget based on your business goals.
Book a personalized consultation with our team.
LinkedIn Has Changed Research & Playbooks Free Download
Ready to Build Trust Before the Sale?
Let’s talk about turning your expertise into consistent market presence.
About Hired Guns Agency
Hired Guns Agency was founded by Shaun Raines after more than two decades in digital marketing and sales strategy.
Over the years, we saw the same pattern repeat itself: smart companies with real expertise—struggling to show up consistently in the market.
We built Hired Guns to solve that problem.
We're operators at heart. Builders. Strategists. We care about clarity, consistency, and doing the work the right way.
We don't believe in noise for the sake of noise. We believe in earning attention through real expertise and disciplined execution.
ARSENAL is the system we built to make that possible.
Simply stated, we're here to help good companies become recognizable for the right reasons—and trusted for the long term.
FAQ: Frequently Asked Questions
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ARSENAL is the visibility and trust system created by Hired Guns Agency. It's designed to help B2B brands show up consistently with real expertise—so buyers recognize and trust them over time. It's not a posting service or a one-off campaign. It's a structured monthly system that turns one expert capture into consistent, platform-native presence.
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ARSENAL works best for B2B companies with: Long or considered sales cycles, buyers who research before reaching out, and leaders willing to share real expertise publicly. It's especially effective for founders, executives, dealer principals, and subject matter experts who want to build credibility without becoming full-time content creators.
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It's probably not a fit if you're looking for: Quick spikes in attention, viral growth tactics, fully ghostwritten thought leadership, or short-term campaign bursts. ARSENAL is designed for steady, compounding visibility—not fast noise.
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No. Automotive is an industry we know exceptionally well. Shaun has worked in the automotive space for more than 30 years and is widely known and respected within the industry. That depth of experience gives us a strong understanding of how trust, leadership visibility, and reputation shape buying decisions in that vertical. That said, ARSENAL was not built for one industry. It was built around how modern B2B buyers behave. ARSENAL works in any B2B industry where sales cycles are longer, trust is earned before purchase, and buyers evaluate expertise before they engage. If your buyers learn before they buy — ARSENAL fits.
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On average, about 3–4 hours per month. That typically includes: One strategy meeting (about 60 minutes), one capture session (about 60 minutes), a short monthly questionnaire, and light review and approvals. You show up for the capture. We handle the system.
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That's completely normal. Each month begins with a strategy conversation where we identify topics, angles, and priorities. We build structured talking points and guide the capture so you don't have to 'perform.' You don't need to be a content creator. You just need real experience. We help translate it clearly.
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No. Most leaders aren't 'camera people.' They're operators. The process is structured to feel conversational and natural. Preparation and clarity matter more than performance.
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Because buyers build trust with people before they trust companies. In most industries, founders and executives have more reach and engagement on LinkedIn than their business pages. ARSENAL is designed to lead with personal visibility first, then reinforce with company presence.
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This is organic visibility. You may notice early engagement quickly, but meaningful recognition and trust build over time. Most clients begin to feel the compounding effect after several months of consistent presence. ARSENAL is designed for durability—not short-term spikes.
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We track standard metrics like reach and engagement. But in B2B, the strongest signals often show up outside dashboards: 'We've been following you.' 'I see you everywhere.' 'You were already on our shortlist.' Those moments indicate familiarity and trust are building.
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Not necessarily. For many brands, ARSENAL becomes the layer that makes everything else work better: Outbound conversations feel warmer, paid campaigns convert more efficiently, referrals increase, and sales conversations require less convincing. It strengthens the overall marketing ecosystem.
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Interview Engine is intentionally designed as Personal Visibility First. Its primary purpose is to build recognition and credibility through the executive's LinkedIn Personal Profile — where trust forms fastest in B2B. If you'd like to extend that visibility to your LinkedIn Business Page, we offer an optional add-on called LinkedIn Brand Footprint Expansion. The system and capture stay the same. The distribution footprint expands.
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We don't sell volume. We build systems. Hired Guns Agency created ARSENAL to give B2B brands a repeatable way to turn expertise into consistent market presence. The goal isn't noise. It's recognition.
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No. ARSENAL isn't designed to simply fill a calendar with posts. It's built to create consistent recognition and trust over time. The monthly cadence is a result of the system — not the goal. The goal is durable market presence.
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No. We don't invent thought leadership. We extract it from the people who actually do the work. ARSENAL is built around real expertise and real voice — structured and translated for the platform, but always authentic to you.
Still have questions?