Become Known, Liked & Trusted —before the sales conversation ever begins.
We are stepping into a new era of marketing
The old B2B marketing playbook worked for a long time.
Then platforms changed. Buyers changed.
Trust became the real currency.
Buyers are paying attention long before they're ready to buy. They're learning on LinkedIn, YouTube, podcasts, newsletters, and communities—quietly forming opinions months before they ever build a shortlist.
The brands that rise to the top aren't the loudest. They're the most recognizable.
Recognition builds familiarity. Familiarity builds trust. And trust creates demand.
Introducing ARSENAL
To meet this new era of B2B marketing, Hired Guns Agency built something different.
Not a campaign.
Not a content calendar.
Not another production service.
ARSENAL is our signature Visibility & Trust System—designed to help modern B2B brands earn recognition, build credibility and stay consistently present in the market.
The brands that make the shortlist aren’t louder.
They’re structured.
They show up with real expertise.
They teach instead of pitch.
They build familiarity long before a buyer is ready to decide.
But most companies struggle to do this consistently.
They’re either invisible during the decision window or inconsistent enough to be forgotten.
Even strong content often goes unseen without platform-native execution and disciplined cadence.
That’s the gap.
ARSENAL was built to close it.
what ARSENAL Does
ARSENAL is a content capture and distribution system designed for B2B brands who know visibility matters—but lack a reliable way to show up consistently, sound credible, and be remembered.
It is infrastructure—built to compound trust over time.
Extracts Expertise
Insight from the people who actually do the work
Translates into Platform Native Presence
Content designed for how platforms distribute trust today
Builds a System That Compounds
Repeatable visibility that doesn’t reset every month
ARSENAL doesn't make brands louder.
It builds consistent market presence that earns trust before a buyer is actively in-market.
personal visibility first (Then Brand Reinforcement)
Buyers don't build relationships with logos. They build relationships with people. Founders and executives often have significantly more reach on LinkedIn than their company pages.
ARSENAL is designed around this reality.
Personal Profiles
Recognition & Trust
Company Pages
Credibility & Consistency
This structure is embedded into the system:
Visibility is led through LinkedIn Personal Profiles.
Supporting assets reinforce LinkedIn Business Pages.
Video content reaches both, with distinct positioning and copy.
This is not volume for volume's sake. It is infrastructure for being remembered.
Why ARSENAL Works
Modern B2B buyers don't respond to interruption.
They respond to familiarity.
Trust isn't built in the final buying moment.
It's built upstream—through consistent exposure to real expertise over time.
That's why ARSENAL isn't a campaign.
It's infrastructure.
A repeatable system that turns one capture into a full month of platform-native presence, so recognition compounds, credibility stacks and your brand becomes…
Known, Liked & Trusted.
The ARSENAL Engines
Hired Guns Agency delivers ARSENAL through three strategic engines — each designed to build a different level of market presence.
Monthly Visibility, By Design
ARSENAL is designed to produce consistent monthly visibility across all engines. What changes by engine is the capture format, authority depth, and distribution footprint.
Choose your engine depending on the authority you want to build— and the footprint you want to own.
Interview Engine
> Recognition
Credibility and recognition on LinkedIn—powered by expert-led interviews.
Designed for Subject Matter Experts building Personal Visibility First.
*Optional LinkedIn Brand Footprint Expansion available.
Video Engine
> Authority
Deeper authority through repeatable video formats and expanded platform presence.
Built for brands ready to become the credible voice in their market.
Structured depth that compounds over time.
Podcast+ Engine
> Influence
Premium long-form influence engine designed to make your brand the trusted voice buyers learn from.
Built for market leadership, not vanity.
Trust that compounds before buyers ever reach out.
Not Sure Which Engine Fits?
Let's figure it out together. Tell us what you're building, and where you want to show up.
No pitch. No pressure.
Just a real conversation about what makes sense for you.
Ready to Build Trust Before the Sale?
Let’s talk about turning your expertise into consistent market presence.