cac calculator
This simple CAC Calculator will help you see how much you’re spending to acquire a single customer and tell you how long you need to retain them to cover the cost of acquisition. Awareness of bloat/waste in B2B Marketing and Sales is the beginning of intelligent, profitable decisions, which lead to success before burning through all your cash. NOTE: We built these calculators for you to use, completely free, without forcing you to fill out a form or surrender your email address only to have us become the next marketing nuisance in your inbox. If you find this tool valuable and are ready to be the difference, we’d love the opportunity to help. READY-AIM-FIRE!
Customer Acquisition Cost (CAC) + Payback Period Calculator
Results
Customer Acquisition Cost (CAC): $0
Payback Period: 0 months
How to Use the CACulator + Payback
This calculator helps you understand your customer acquisition cost and estimate how long it will take to recover your investment. Follow these simple steps:
Enter Your Costs
Marketing Costs: Include expenses for advertising, campaigns, content creation, and any other marketing activities. Don’t forget FTE costs, fractional team members, specialty agency partners and all marketing tools like Hubspot, Adobe, and other software.
Sales Costs: Add costs related to your sales team, such as salaries, commissions, tools like CRMs, prospecting software and other resources related to sales.
Provide Customer Revenue Information
Number of Customer Acquired: Enter the total number of new customers gained during the period being analyzed.
Average Monthly Revenue per Customer: Estimate the average amount of recurring monthly revenue generated by a single customer.
Click “Calculate”
Hit the Calculate button to view your results instantly.
Review Your Results
Customer Acquisition Cost (CAC): The average cost of acquiring a single customer.
Payback Period: The estimated number of months it will take to recover your CAC through recurring revenue.
Tips for Accurate Results
Double-check your input values for accuracy.
Use data from a specific period (e.g., a month or a quarter) for consistency.
Revisit and adjust your inputs as your business expenses and customer numbers change.